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		<title>goldrun mobile app</title>
		<link>http://www.monumental-i.com/goldrun-mobile-app/</link>
		<comments>http://www.monumental-i.com/goldrun-mobile-app/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 20:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.danielcrowder.com/?p=648</guid>
		<description><![CDATA[ <P>GoldRun is an augmented reality (AR) mobile app that transforms smartphones into dynamic promotional tools that can be used to drive traffic to both physical and online destinations, increase product sales and bolster brand loyalty.</p> <p>Monumental designed GoldRun to be a flexible, fun and user friendly platform and organic conduit for brand messaging. </p> <p>See more here. </p> ]]></description>
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<td valign="top"><P>GoldRun is an augmented reality (AR) mobile app that transforms smartphones into dynamic promotional tools that can be used to drive traffic to both physical and online destinations, increase product sales and bolster brand loyalty.</p>
<p>Monumental designed GoldRun to be a flexible, fun and user friendly platform and organic conduit for brand messaging. </p>
<p>See more <a href="/case-study-goldrun-mobile-app"> here. </a><BR><BR>
</p>
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		<title>honey nut cheerios 3D game world</title>
		<link>http://www.monumental-i.com/honey-nut-cheerios-3d-web-game/</link>
		<comments>http://www.monumental-i.com/honey-nut-cheerios-3d-web-game/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 01:23:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.monumental-i.com/?p=385</guid>
		<description><![CDATA[ <P>Monumental developed &#8220;Honey Defender – The Case of the Honey Heist&#8221;, the new 3D web game based on the Honey Nut Cheerios brand and characters. Working with Primal Screen for world-class creative and client Saatchi &#038; Saatchi, we built a digital premium that excites young players, provides contemporary entertainment value and deeply promotes the brand. In the online age where games are gaining on TV, it’s the new toy in the box.</p> <p>The game finds our hero Buzz arriving in Hive City to aid Mayor Bumble. Assuming the role of Buzz, players visit 5 large and expansive island areas that have both linear and non-linear activities. The storyline advances by having Buzz perform quests and interact with other in-game characters. Collection quests, boss encounters and exploration are all part of the fun. </p> <p>See more here. </p> ]]></description>
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<td valign="top"><P>Monumental developed &#8220;Honey Defender – The Case of the Honey Heist&#8221;, the new 3D web game based on the Honey Nut Cheerios brand and characters. Working with Primal Screen for world-class creative and client Saatchi &#038; Saatchi, we built a digital premium that excites young players, provides contemporary entertainment value and deeply promotes the brand. In the online age where games are gaining on TV, it’s the new toy in the box.</p>
<p>The game finds our hero Buzz arriving in Hive City to aid Mayor Bumble. Assuming the role of Buzz, players visit 5 large and expansive island areas that have both linear and non-linear activities. The storyline advances by having Buzz perform quests and interact with other in-game characters. Collection quests, boss encounters and exploration are all part of the fun. </p>
<p>See more <a href="/3d-branded-game-case-study/"> here. </a><BR><BR>
</p>
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		<title>att winter olympics &#8220;here&#8217;s to possibilities&#8221;</title>
		<link>http://www.monumental-i.com/att-winter-olympics-heres-to-possibilities/</link>
		<comments>http://www.monumental-i.com/att-winter-olympics-heres-to-possibilities/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 23:33:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.monumental-i.com/?p=437</guid>
		<description><![CDATA[ <P>Working with BBDO NY in creative Partnership with Tronic, Monumental helped transform AT&#038;T&#8217;s &#8220;Here&#8217;s To Possibilities&#8221; campaign into a social experience that brings millions of Team USA fans together in real celebration. </p> <p>The Monumental team developed a visually stunning and very cool 3D microsite that features &#8220;virtual monuments,&#8221; original artistic interpretations of Team USA athletes, orbited by points of light that expand when clicked on to reveal messages of support and celebration from people around the world. Visitors can post their own message to join those that the microsite has brought together from fans elsewhere across the web.</p> <p>Monumental also developed a companion mobi site and Augmented Reality iPhone App to keep fans connected. The Augmented Reality iPhone app also allows users to view the artistic models in 3D at specific real-world locations. And with each big victory, the microsite and participant&#8217;s AT&#038;T mobile devices exploded with activity and light, gathering the fan comments into a moment of mass celebration. </p> <p>Monumental architected the solution and developed all the software &#8211; a back-end Trampoline management application that runs the website, the Augmented Reality iPhone App, and 3D website and mobi site &#8211; all in a six-week time frame. Talk about pushing the edges of possibility! But what we really accomplished was something more. We helped develop an imaginative possibility for our clients to engage with their markets in a new and exciting way. It&#8217;s what we do best. </p> ]]></description>
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<td><P>Working with BBDO NY in creative Partnership with Tronic, Monumental helped transform AT&#038;T&#8217;s &#8220;Here&#8217;s To Possibilities&#8221; campaign into a social experience that brings millions of Team USA fans together in real celebration. </p>
<p>The Monumental team developed a visually stunning and very cool 3D microsite that features &#8220;virtual monuments,&#8221; original artistic interpretations of Team USA athletes, orbited by points of light that expand when clicked on to reveal messages of support and celebration from people around the world. Visitors can post their own message to join those that the microsite has brought together from fans elsewhere across the web.</p>
<p>Monumental also developed a companion mobi site and <b><i>Augmented Reality</i></b> iPhone App to keep fans connected. The Augmented Reality iPhone app also allows users to view the artistic models in 3D at specific real-world locations. And with each big victory, the microsite and participant&#8217;s AT&#038;T mobile devices exploded with activity and light, gathering the fan comments into a moment of mass celebration.  </p>
<p>Monumental architected the solution and developed all the software &#8211; a back-end Trampoline management application that runs the website, the Augmented Reality iPhone App, and 3D website and mobi site &#8211; all in a six-week time frame. Talk about pushing the edges of possibility! But what we really accomplished was something more. We helped develop an imaginative possibility for our clients to engage with their markets in a new and exciting way. It&#8217;s what we do best.<BR><BR>
</p>
</td>
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		<title>cox media</title>
		<link>http://www.monumental-i.com/cox-media/</link>
		<comments>http://www.monumental-i.com/cox-media/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 23:30:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.monumental-i.com/?p=446</guid>
		<description><![CDATA[ <P>When Cox Media started planning the new coxmedia.com, they weren&#8217;t looking for an agency that would take over the project and &#8220;do everything.&#8221; They wanted to leverage the experience and talent of their top-notch, in-house creative team but wanted a technical partner that could collaborate in the creative process as well. Happily, they came to Monumental. While we work with some of the best creative companies around, our Monumental team is also a natural fit for in-house collaboration.</p> <p>For Cox Media, the redesigned website needed to make the customer experience more efficient, to make it easy to understand Cox product offerings and quickly guide customers to the right point of contact. Through focus groups Monumental learned that customers were often seeking their local market information, rather than Cox Media&#8217;s national offerings, but had a hard time getting to this information quickly. Our team built this insight into the new concept and architecture, creating &#8220;adaptive selling&#8221; functionality into the site that allowed users to immediately select their local market an find information and case studies relevant to the services offered in a specific region.</p> <p>With the combined creative expertise of Monumental, who coordinated focus groups and architected and concepted the site, and of Cox Media&#8217;s internal team, who designed the look-and-feel of the site, we helped reduce costs, funnel sales inquiries, and present an elegant showcase for this national media leader. It&#8217;s a perfect example of how smart web applications &#8211; instead of rigid Content Management Systems &#8211; create more value for clients and customers. </p> ]]></description>
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<td><P>When Cox Media started planning the new coxmedia.com, they weren&#8217;t looking for an agency that would take over the project and &#8220;do everything.&#8221; They wanted to leverage the experience and talent of their top-notch, in-house creative team but wanted a technical partner that could collaborate in the creative process as well. Happily, they came to Monumental. While we work with some of the best creative companies around, our Monumental team is also a natural fit for in-house collaboration.</p>
<p>For Cox Media, the redesigned website needed to make the customer experience more efficient, to make it easy to understand Cox product offerings and quickly guide customers to the right point of contact. Through focus groups Monumental learned that customers were often seeking their local market information, rather than Cox Media&#8217;s national offerings, but had a hard time getting to this information quickly. Our team built this insight into the new concept and architecture, creating &#8220;adaptive selling&#8221; functionality into the site that allowed users to immediately select their local market an find information and case studies relevant to the services offered in a specific region.</p>
<p>With the combined creative expertise of Monumental, who coordinated focus groups and architected and concepted the site, and of Cox Media&#8217;s internal team, who designed the look-and-feel of the site, we helped reduce costs, funnel sales inquiries, and present an elegant showcase for this national media leader. It&#8217;s a perfect example of how smart web applications &#8211; instead of rigid Content Management Systems &#8211; create more value for clients and customers.<BR><BR>
</p>
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		<title>pilobolus</title>
		<link>http://www.monumental-i.com/pilobolus/</link>
		<comments>http://www.monumental-i.com/pilobolus/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:52:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.danielcrowder.com/monumental/?p=36</guid>
		<description><![CDATA[ <P>Pilobolus is a prominent American dance company with influence on a global scale. You&#8217;ve probably witnessed their amazing performances where human bodies fold, meld, and intertwine to form a dizzying array of shapes and symbols. They have been been featured at The Academy Awards, on 60 minutes, and on Conan O&#8217;Brien as well as many commercials, including spots for Volkswagen and Hyundai. Pilobolus needed a website as organic as their repertoires, matching their creativity and uniqueness. Working with Quo Vadis on design and utilizing our Trampoline framework and Flash, Monumental created a photo-centric site that puts the dancers front-and-center. Photo and video slideshow management, e-commence and many other features are seamlessly managed by the application.</p> ]]></description>
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<td><P><a href="http://pilobolus.org/">Pilobolus</a> is a prominent American dance company with influence on a global scale. You&#8217;ve probably witnessed their amazing performances where human bodies fold, meld, and intertwine to form a dizzying array of shapes and symbols. They have been been <a href="http://www.youtube.com/results?search_query=pilobolus&#038;search_type=&#038;aq=0&#038;oq=pilob">featured</a> at The Academy Awards, on 60 minutes, and on Conan O&#8217;Brien as well as many commercials, including spots for Volkswagen and Hyundai. Pilobolus needed a website as organic as their repertoires, matching their creativity and uniqueness. Working with Quo Vadis on design and utilizing our Trampoline framework and Flash, Monumental created a photo-centric site that puts the dancers front-and-center. Photo and video slideshow management, e-commence and many other features are seamlessly managed by the application.</p>
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		<item>
		<title>re:frame</title>
		<link>http://www.monumental-i.com/reframe/</link>
		<comments>http://www.monumental-i.com/reframe/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 17:53:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.danielcrowder.com/monumental/?p=38</guid>
		<description><![CDATA[ Tribeca Film Institute needed a web-based application and site to help them preserve film history that might otherwise be lost to dusty warehouse shelves, inaccessible video formats, or forgotten troves of niche archives. Monumental worked with TFI and Armchair Media to develop the re:frame site that will make classic and hard-to-find content available to a broader community of students, artists, educators, and cineastes. In addition to all the features users see, the site also has powerful workflow features that make managing a large video archive fun and easy. ]]></description>
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<td>Tribeca Film Institute needed a web-based application and site to help them preserve film history that might otherwise be lost to dusty warehouse shelves, inaccessible video formats, or forgotten troves of niche archives. Monumental worked with TFI and Armchair Media to develop the <a href="http://reframecollection.org/">re:frame</a> site that will make classic and hard-to-find content available to a broader community of students, artists, educators, and cineastes. In addition to all the features users see, the site also has powerful workflow features that make managing a large video archive fun and easy. </td>
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		<title>neurotechs</title>
		<link>http://www.monumental-i.com/neurotechs/</link>
		<comments>http://www.monumental-i.com/neurotechs/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:53:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.danielcrowder.com/monumental/?p=40</guid>
		<description><![CDATA[ <P>NeuroTechs is a company whose services help physicians diagnose and treat patients in the clinic, operating room, and patient&#8217;s home. Monumental recently created an application that allows for these services to be managed and executed remotely. The application includes a one-of-a-kind &#8220;virtual patient chart&#8221; that makes it easier for physicians to diagnose and treat patients from anywhere with an internet connection. The software is built on our Trampoline framework and gives everyone involved in a patient&#8217;s care access to relevant chart elements when they need it from anywhere in the world. Healthcare professionals can collaborate online across departments and geography for treatment, which helps reduce errors and inefficiencies by a large margin.</P><P>Another unique and critical part of the system is the online application sharing/viewing that allows the physicians to interpret testing results in real time. This allows the doctor to be in many places at once and patients to get unprecedented turn around on testing results. With all the attention these days on driving down healthcare costs, increasing efficiency, and the dwindling numbers of neuro-specialists, this application is on target and timely. By partnering with Monumental, NeuroTechs has made their process more efficient, reducing the hours and materials involved in a typical patient&#8217;s care by 35%.</P> ]]></description>
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<td><P>NeuroTechs is a company whose services help physicians diagnose and treat patients in the clinic, operating room, and patient&#8217;s home. Monumental recently created an application that allows for these services to be managed and executed remotely. The application includes a one-of-a-kind &#8220;virtual patient chart&#8221; that makes it easier for physicians to diagnose and treat patients from anywhere with an internet connection. The software is built on our Trampoline framework and gives everyone involved in a patient&#8217;s care access to relevant chart elements when they need it from anywhere in the world. Healthcare professionals can collaborate online across departments and geography for treatment, which helps reduce errors and inefficiencies by a large margin.</P><P>Another unique and critical part of the system is the online application sharing/viewing that allows the physicians to interpret testing results in real time.  This allows the doctor to be in many places at once and patients to get unprecedented turn around on testing results.  With all the attention these days on driving down healthcare costs, increasing efficiency, and the dwindling numbers of neuro-specialists, this application is on target and timely. By partnering with Monumental, NeuroTechs has made their process more efficient, reducing the hours and materials involved in a typical patient&#8217;s care by 35%.</P></td>
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