Working with BBDO NY in creative Partnership with Tronic, Monumental helped transform AT&T’s “Here’s To Possibilities” campaign into a social experience that brings millions of Team USA fans together in real celebration.

The Monumental team developed a visually stunning and very cool 3D microsite that features “virtual monuments,” original artistic interpretations of Team USA athletes, orbited by points of light that expand when clicked on to reveal messages of support and celebration from people around the world. Visitors can post their own message to join those that the microsite has brought together from fans elsewhere across the web.

Monumental also developed a companion mobi site and Augmented Reality iPhone App to keep fans connected. The Augmented Reality iPhone app also allows users to view the artistic models in 3D at specific real-world locations. And with each big victory, the microsite and participant’s AT&T mobile devices exploded with activity and light, gathering the fan comments into a moment of mass celebration.

Monumental architected the solution and developed all the software – a back-end Trampoline management application that runs the website, the Augmented Reality iPhone App, and 3D website and mobi site – all in a six-week time frame. Talk about pushing the edges of possibility! But what we really accomplished was something more. We helped develop an imaginative possibility for our clients to engage with their markets in a new and exciting way. It’s what we do best.

Monumental developed “Honey Defender – The Case of the Honey Heist”, the new 3D web game based on the Honey Nut Cheerios brand and characters. Working with Primal Screen for world-class creative and client Saatchi & Saatchi, we built a digital premium that excites young players, provides contemporary entertainment value and deeply promotes the brand. In the online age where games are gaining on TV, it’s the new toy in the box.

The game finds our hero Buzz arriving in Hive City to aid Mayor Bumble. Assuming the role of Buzz, players visit 5 large and expansive island areas that have both linear and non-linear activities. The storyline advances by having Buzz perform quests and interact with other in-game characters. Collection quests, boss encounters and exploration are all part of the fun.

See more here.