Working with BBDO NY in creative Partnership with Tronic, Monumental helped transform AT&T’s “Here’s To Possibilities” campaign into a social experience that brings millions of Team USA fans together in real celebration.

The Monumental team developed a visually stunning and very cool 3D microsite that features “virtual monuments,” original artistic interpretations of Team USA athletes, orbited by points of light that expand when clicked on to reveal messages of support and celebration from people around the world. Visitors can post their own message to join those that the microsite has brought together from fans elsewhere across the web.

Monumental also developed a companion mobi site and Augmented Reality iPhone App to keep fans connected. The Augmented Reality iPhone app also allows users to view the artistic models in 3D at specific real-world locations. And with each big victory, the microsite and participant’s AT&T mobile devices exploded with activity and light, gathering the fan comments into a moment of mass celebration.

Monumental architected the solution and developed all the software – a back-end Trampoline management application that runs the website, the Augmented Reality iPhone App, and 3D website and mobi site – all in a six-week time frame. Talk about pushing the edges of possibility! But what we really accomplished was something more. We helped develop an imaginative possibility for our clients to engage with their markets in a new and exciting way. It’s what we do best.

When Cox Media started planning the new coxmedia.com, they weren’t looking for an agency that would take over the project and “do everything.” They wanted to leverage the experience and talent of their top-notch, in-house creative team but wanted a technical partner that could collaborate in the creative process as well. Happily, they came to Monumental. While we work with some of the best creative companies around, our Monumental team is also a natural fit for in-house collaboration.

For Cox Media, the redesigned website needed to make the customer experience more efficient, to make it easy to understand Cox product offerings and quickly guide customers to the right point of contact. Through focus groups Monumental learned that customers were often seeking their local market information, rather than Cox Media’s national offerings, but had a hard time getting to this information quickly. Our team built this insight into the new concept and architecture, creating “adaptive selling” functionality into the site that allowed users to immediately select their local market an find information and case studies relevant to the services offered in a specific region.

With the combined creative expertise of Monumental, who coordinated focus groups and architected and concepted the site, and of Cox Media’s internal team, who designed the look-and-feel of the site, we helped reduce costs, funnel sales inquiries, and present an elegant showcase for this national media leader. It’s a perfect example of how smart web applications – instead of rigid Content Management Systems – create more value for clients and customers.